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Mobile Advertising

WHERE IS YOUR PHONE NOW?
Mobile Advertising represents a ginormous opportunity in any business advertising plan. What % of your advertising budget is mobile?

 

Mobile in Africa - by the numbers:

  • An estimated 16.3% of individuals use the Internet in Africa.
  • An estimated 10.9% of Africans have an active mobile broadband subscription.
  • An estimated 0.3% of Africans have a fixed (wired) broadband subscription.
  • An estimated 6.7% of African households have internet access
  • Highest percentages of individuals using the Internet: 47% in Seychelles, 41% in Mauritius. South Africa (41%), Cape Verde (35%), Nigeria (33%), and Kenya (32%).
  • Kenya has the largest amount of international internet bandwidth per internet user in Africa (24 kbit/s per user). South Africa follows at 19 kbit/s, then Côte d’Ivoire at 17 kbit/s, Seychelles at 17 kbit/s and Mauritius at 15 kbit/s.

*Source: Measuring the Information society 2013 

 

Services Include
  • Advertise your brand to Mobile users in South Africa and more
  • Strategy & planning according to demographic, location & device
  • Campaign set-up
  • Campaign management (Optimisation & Measurement)
  • Ad serving through Admob or accredited mobile network
  • Accurate reporting
  • Insights

YOUR QUESTIONS ANSWERED HERE

How does Mobile Advertising work?
Mobile advertising allows us to target users according to to many demographic factors such as Age, Gender as well as location . Mobile advertising allows you to enter the market cost effectively without big budgets for creative and spend. You tell us who’d you’d like to target and we can plan a mobile strategy in order to do this in the most effective way. For instance – you’d like to Target individuals in Johannesburg who own a Iphone with IOS 7 as you have a you have a new APP you would like people to download

What are the ad types?
Mobile allows for many sizes of banner ads that are specifically sized for phones & tablets.

What devices can we target?
We can target a number of devices. But we can target 99% of phones & tablets  that are connected to the internet via WAP, cellular data and wireless.  Ask for us the list from our sales team
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