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Search Engine Advertising

ONLINE SEARCH MARKETING
On average there were 5,922,000,000 Google searches per day last year across the world making it one of the most desirable advertising platforms developed as well as the largest advertiser in the world!

Available Platforms

Google Ads
Largest online search platform in the world. Only pay when people click on the ad and are searching for your targeted keyword. Accounts for an estimated 95% of the market.

 

1.People search on Google. People use keywords (or search terms) to search for specific products and services.

2. They see your ad. If the keywords you’ve chosen match what people search for, your ad appears next to or above Google search results. Learn more

3. You get more customers. When people click on your ad, they’ll go to your website to learn more or buy.

 

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Yahoo | Bing
The Yahoo Bing Network is the combined advertising marketplace made up of Yahoo, Bing, and syndicated partner sites such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom, plus networks like The Wall Street Journal Digital Network.   
Services Include
  • Advertise your brand to on search platforms across all countries
  • Search Strategy & planning
  • Search Campaign setup
  • Search Campaign management (Optimisation & Measurement)
  • Ad serving through search advertising platform
  • Accurate reporting
  • Insights and recommendations

 

YOUR QUESTIONS ANSWERED HERE

What types of ad formats are there?
There is only 1 type of format for Search advertising. Text ads. That means you can enter the market very easily, without having to design logo’s and banners to launch. Just a few lines of text written for desktop and mobiles devices and you can get started driving relevant traffic to your site today.

Why advertise on a search platform?
Search advertising ensures that your ads appear where your website doesn’t. And you only pay when someone clicks on the ad. It is also a sure way of focusing at the conversion (bottom) point of a sales funnel. If someone were to search for “Buy White Tennis Shoes” and you sell white tennis shoes then there is a good chance they will convert as you know that the user is very interested in buying. According to a study, 70% of people who researched offline made their purchase offline

What platform would you recommend?
 At this stage Google is the best platform to advertise on in South Africa as it has the biggest market share. 
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